David's Book Report: Are Books Bad for You?
A friend of mine sent me a blog post written by David Logan giving 3 Reasons Why Business Books Are Bad for You. I'm assuming he sent me this because of the number of books I consume each year. I won't assume that he was indicating anything hurtful (Were you David?).
So, if you want, read his post and then come back to my responses:
First - I agree that "writing a book" seems to be the thing to do these days and there are many books out there that have 10 pages of content that the author will stretch out to 480. It's like with most anything else, if you get in the business to make money you may struggle or produce something that is substandard, if you have a real talent and heart for helping people, you will shine. Cut through the junk and give me something I can use.
Second - The stories absolutely have to be relevant. The whole reason I picked the book up is that it's a subject I want to learn more of or that will support my current thinking patterns. Stories are good and help illustrate the point. If the author does it well everyone will know if you are the rider or the elephant or if you just rode the bus. Make them memorable and keep them real.
Third - I think this was kind of the same thing Logan said in the first two points but I can understand why he emphasizes it again. Using 3 bullets instead of 2 is always better when you are trying to make a point and since his point is about filling a book with nothing, maybe he's just being funny. But I also agree with him on this point, I also begin with the first and last chapter to make sure the story or lesson aligns. If I determine that they do then I will read the rest of it. Here's one of my problems - even if I get 40% through the book and the middle isn't supporting the ends, for some reason I continue reading. Maybe the author will pull it together somehow? Maybe I'll feel like I wasted invested time? Maybe I'll feel like I wasted money? But I just keep reading. Then I start looking for the stories between the lines. I'll look for things that I wasn't expecting to get out of the book. I'm able to spend a little time with the author that I would not be able to do otherwise. I can always squeeze at least a small handful of goodness out of a book even if it's just reinforcements or another reference.
I also like where he goes with finding non-business books that make you think. My favorite ones are on a different level than his though. I like books like The Little Engine The Could and The Cat in the Hat.
I just downloaded the front heel sample of Logan's book on my Kindle for iPad. It was enough to see that his book is somewhat untraditional and maybe goes along the lines of Markus Buckingham, Tom Rath and the like. So, he's at least sold another book. I'll be the judge of whether it's an "air sandwich" or not.
BE A HAMMER!!!








